6 Ideas To Make A Cheap Website Easily
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Do you need a website, but you are not ready to overpay for it? If your budget is low, we have good news for you. We’ve prepared some great tips for freelancer. And small businesses on how to get your website up and running at no additional cost.
How to save money when creating a website
There are not many ways. We have selected those that allow you to make a good website. Do not have a negative impact on the experience of your visitors. Let’s sort them out in order.
1. Use website developers
Many developers hate website builders. Because it is unprofessional because sites on them load slowly because they “tie” users to themselves … We will leave the question of professionalism to specialists, we just need a site that fulfils its goals well. But it makes sense to take a closer look at other claims:
If you create a website using the constructor, then you won’t be able to transfer it. This is partly true. If some services still allow you to export the code (Tilda, Webflow), then adapting it for another CMS is a task comparable to a full-fledged website development from scratch. If you think that someday your site will grow so much that it will become inconvenient to keep it on the constructor, it is better to immediately choose another solution.
You cannot connect other services to the site on the constructor. This is not true. Almost all well-known designers are ready to integrate with third-party services, which means that connecting payment systems, feedback widgets, call tracking systems and other services can be simple and unpretentious. Tilda does have an API through which you can connect third-party solutions.
Website builders are difficult to promote in search engines. This is the main drawback. With rare exceptions, website builders are not very suitable for SEO promotion. The reason is that many services are proprietary and do not provide FTP access. Because of this, it is impossible to implement micro-markup on the site, upload files for AMP and Turbo pages. If you dig deeper, the complexity turns out to be even greater: some constructors by default open product cards in pop-up windows, others do not allow you to configure human-readable URLs, others add canonical to pagination pages, etc.
Another disadvantage of the designers is the monthly fee, which is several times higher than the cost of the services of a regular hosting provider. True, on average it still amounts to about 500 rubles a month, which can hardly be called a large amount even for a small business.
Ultimately, builders are a good working solution for freelancers and entrepreneurs who need a landing page or a simple business card website. They also allow you to quickly and with minimal investment to test a hypothesis before starting to develop a full-fledged website.
2. Get a suitable website template
Ready-made templates are a compromise solution between the designers and the development of your own website. They can be matched to any popular CMS: WordPress, Joomla, Drupal and others. On ThemeForest and MOJO Marketplace tens of thousands of patterns sites selling all types of blogs, websites, business cards, portfolios, online shops and corporate portals. Some of them are free, but most of them are not comparable to premium themes. The latter cost an average of $ 50-100. For this money, you will receive a ready-to-use template that you just need to customize and replace the content in it with your own.
The main disadvantage of templates is their uniformity. In fact, if you want to, you can change them so much that at first glance, even the developer himself cannot recognize his creation in the template. The only tangible drawback can be the fact that, in comparison with website builders, templates still require some skills in working with hosting and CMS. And for these purposes, it is still better to hire a specialist who will install the template, modify it if necessary and fill the site with your content.
3. Use free CMS
Engines can be roughly divided into three categories: paid box solutions, studio and non-commercial CMS. We recommend choosing the latter, and here’s why:
Studio CMS will tie you to the developer. Remember the common flaw in constructors? Almost none of them allow you to move your site to another platform. With studio engines, things are exactly the same: in most cases, your site will be hosted on the studio’s server and you won’t be able to make changes to the code.
Paid box solutions will not pay off. When your country entrepreneur needs to create a website, for some reason he buys 1C-Bitrix. This engine has its advantages: simple integration with management solutions and the presence of all the necessary modules out of the box. But, like most other paid CMS, apart from the price, there is almost nothing to oppose to the same WordPress.
Whatever features paid solutions have “out of the box”, WordPress easily makes up for them with thousands of plugins. The latter also makes it easy to set up integration with the necessary services, and installing the very templates from the last paragraph on this engine will take just a couple of minutes.
4. Don’t overpay for design
Design is the first thing that many website customers demand. This is understandable, because “The site is the face of the business.” But with a limited budget. The additional cost of decorating everything to suit your taste is hardly a good investment. Whatever it is, the design will not bring visitors to you. Of course, this does not mean that the design should be done carelessly: after all, behavioural factors. And even sales, depend on it to some extent. It’s just that you don’t need a unique design to achieve good performance, and you can find a ready-made template with working solutions in half an hour. Replace pictures, fonts and colours on it with corporate ones, and it will be impossible to recognize it.
5. Pick an inexpensive domain
The situation with the domain is about the same as with the design. Beautiful and short domain names, especially in the .com zone, are worth their weight in gold. But why do you need them? It is much cheaper to register a name that has not yet been used by anyone. The cost depends on which zone you choose (.net, .com, etc.) and the registrar.
Large companies often offer to register a domain at a low price, but they compensate themselves for this when you decide to renew it. Of your country registrars, time web and beget can be distinguished: a name in the .com zone will cost them 179 dollars, renewal – from 289 dollars per year.
If the domain you like is already taken, pay attention to the “industry” zones: .engineer, .training, .market, .restaurant, .tours and others. They will cost more – from 3 to 6 thousand per year – but make it easy to find a memorable name.
6. Don’t spend on large agencies
If you decide to hire an agency for work, do not contact large studios. If you are not a conditional Gazprom, most likely there will be one or two employees working on your site, simultaneously leading 20 projects. But the bill for their work will be such that it will be possible to feed the entire team of developers, designers and SEO specialists, and still remain at the corporate party.
To save money, it’s better to choose a small studio. Much more attention will be paid to your project, and the added value will be much lower. It’s easy to make sure that the team will handle your order – just study the agency’s portfolio and find real customer reviews.
What you can’t save on
When the budget is tight, the temptation to tighten your belts can take the most radical forms. The main thing, in this case, is to stop on time. Here are a few important things that you shouldn’t “cut costa” on in any case.
- Layout and programming
Everything is obvious here: the site must work, otherwise why do you need it? You save on layout – images and text will “float” on devices with different resolutions, save on programming – the basket will fall off at the most inopportune moment. Experiments like this can be expensive, so it’s best to choose competent people right away.
- Hosting and server
The availability of your site depends on the host. It is unlikely that you want visitors to be unable to go to the desired page every now and then or to wait half a minute for it to open. In addition to the obvious, this also has a bad effect on behavioural factors and the value of PageSpeed Insights, and that is, on SEO in general. Therefore, it is better to immediately choose a trusted provider and figure out in advance which server you need.
You can get acquainted with the rating of hosters and the cost of services on specialized portals Register yourself. Despite the fact that the choice of hosting by a freelancer or an agency is not uncommon, we do not recommend resorting to this practice. The fact is that the only selection criterion, in this case, is often the agent’s percentage that the developer will receive. There are also cases of banal deception, and even extortion when a developer registers to host for himself.
Provide accurate data. If you provide incorrect information about yourself at the time of registration of a hosting or domain, the provider or registrar may block your account pending clarification. In the best case, you will temporarily lose access to the site, in the worst case, you will lose your domain and files on the server.
Whatever site you create – an online store, corporate portal, portfolio or business card. Without high-quality content, it will not fulfil its tasks. Product cards, work performed, your competencies and services – all this should be described and presented in the best possible way. Much depends on photos and text. Will you interest the visitor so much that he will stay on your site. Will he familiarize himself with your goods or services and decide whether to order them.
What can we say about the fact that the content directly affects SEO? The ranking of the pages of the site in the SERP and, as a result. The number of visitors from the search depends on how high-quality the texts and images are. If you are not a designer and copywriter, delegate the creation of content to specialists. They will prepare texts and images for your site that will please both people and search engines.
So what do you do?
Summarizing the above, we note the key ways to save money when creating a website:
- If you are going to build a website yourself, do not be afraid to use constructors. Some of them are great for creating simple projects and, contrary to popular belief, show good loading speed;
- If the builders don’t suit you, pay attention to ready-made templates for free CMS. Whatever website you need, you can always find a suitable solution in just half an hour. And transfer further work to freelancers or a small agency;
- A “unique” design or a short domain is unlikely to bring you numerous sales. But your website costs will increase dramatically. If your budget is tight, don’t spend on it. Best of all, ensure the smooth operation of your site by choosing a good hosting and server. And also prepare the necessary content for your visitors.
- Let some of these tips seem obvious to you. We hope they will help someone to create a good website and not overpay for it.