If you have just established an SEO company
If you have just established an SEO company. We think you may need to check the following content to help you quickly conduct induction training for new employees. Although the following article is old news, from a certain angle, you can still give us something Enlightenment:
When I was sorting out the information today, I found that I had done a training recording for a group of salesmen more than three months ago. Now I put it on the blog. Of course, please forgive me for omitting my real name in the article. Below is the full text of the manuscript:
Hello everyone, my name is Hassam Qureshi, my name is easy to remember. First of all, welcome everyone to join BloggerPk.com.
Then please introduce to each other first, each one will take one minute.
Let’s start our formal training for a few days as your first training class in the company.
My training should solve three problems. First, why should you choose the Internet, and second, why should you choose search engine marketing in the Internet field? Third, what is SEO? How to understand SEO. Because one of our company’s core services is search engine optimization, so I have to warm up first. We will continue to introduce search engine optimization by our other technicians and sales elites. Specific advantages, development potential, specific products and sales experience.
1. Why choose the Internet
I want to ask all of you, what did you do before?
So why do you choose the Internet?
Personally, I chose the Internet because the Internet represents the myth of vitality, openness, opportunity, change, creation, and wealth.
I think vitality and openness speak for themselves. The mainstream of the Internet is young people. Online chatting, online entertainment, online games, and downloading colourful ringtones all represent the vitality of youth and the passion of online life. Bt sharing, software sharing, movie downloading, blogs, and free resources represent the freedom and openness of the Internet.
So why do I say that the Internet means more opportunities, changes, creations and wealth myths than any industry?
Msn, Google, Yahoo, eBay, Amazon to Baidu, Alibaba, each company represents a successful model, and each company is creating a growth miracle.
Some people say that you should never guess who the next hero of the Internet is, because when you think who is a hero, you can change your opinion overnight. When Chen Tianqiao acquired Sina this year, it shocked the Chinese people. Everyone thought Shanda was the overlord of China, and Robin Li created a bigger myth in the United States. Six billionaires and more than two hundred millionaires were born overnight! In less than ten days, Alibaba has even more explosive bombs.
So I want to say that you have joined an industry full of opportunities, an industry that is always brewing new service methods and a new round of changes.
Believe me, the Internet is easier to realize your ideas than other industries.
As long as you have the knowledge, creativity, and of course courage and determination, you may succeed.
2. Why choose search engine marketing?
I would like to ask everyone, what is the difference in the search engine marketing industry? Why don’t you buy insurance, Amway, Yellow Pages, or other business work?
1. The development potential of search engines is immeasurable. All websites rely on search engines. Search engines are the entrance to the Internet!
I read an article last night called “Search Engines Become Internet “Supergirls””. This means that as long as it sticks to search engines, it will become popular. At the just-concluded China Internet Conference, unlike previous sessions, executives from the world’s two largest search giants, Google and Yahoo, took the lead in giving speeches. Behind them are a group of CEOs who dominate portals, e-commerce, wireless value-added and online games.”
Search engines continue to receive unprecedented popularity. Google’s stock price exceeded $300 from $80 in a year. The market value of this 7-year-old company even exceeds that of giants like Boeing and Ford. Baidu’s crazy performance on NASDAQ made August 2005 the “January” of the Chinese search market. The search began to spread on a large scale. MP3, travel, yellow pages, maps, restaurants, and mobile phones all began to marry search…
Why do search engines receive such treatment? Search engines are the highest end of the information industry chain, and search engines are the sea of traffic. Dominate the way people get information. It uses machines to automatically collect and edit massive amounts of information on the Internet, and other websites may become “workers”.
2. More and more companies rely on search engine marketing!
What is search engine marketing? Simply summarized in one sentence: Search engine marketing is to do business through search engines
There are a lot of data and survey reports that explain the market situation of search engine marketing. If you are interested, you can wait for a while to search online.
- I want to change my thinking and guide everyone to judge for themselves why companies rely on search engine marketing?
- First of all, I would like to ask, what is the purpose of the company’s website?
- As everyone may know, the exhibition will promote the services or products of the company.
- So who is the object of displaying or promoting the product?
- Your website needs traffic!
- How can I get traffic? Where does the traffic come from? If you need water, where would you go?
- What do you usually think of first when looking for something?
- How did you discover the new website and what did you find to find resources online?
- If you were to check the latest models of Siemens mobile phones, how would you find them?
- Enter URL? Do you remember its website? What if I want you to find information from international search engine marketing professional organizations?
No matter how you find it, in short, there is a fact that we can’t change. Now more than 80% of the website visits depend on search engines! Since netizens rely on search engines, should companies rely on it? ? Do you want to rely on search engines to start your own business?
Therefore, future companies will rely more and more on search engines and search engine marketing!
- How many companies, how many companies need to use search engines to open domestic and foreign markets?
- So how big is the market for search engine marketing?
Everyone has just joined our team, please don’t underestimate the energy of yourself and our company in the future. You must know that if our company does not go to work for three days, it may affect the business of thousands of customers!!
3. My understanding of search engine optimization
Or first, ask some people, what do you understand SEO?
It may be the first time that you are systematically exposed to search engine optimization, so I will first define it. This definition is not necessarily authoritative, but I think it is very good.
Search engine optimization (SEO) definition:
Search Engine Optimization (SEO) refers to the process of following the search principles of search engines and optimizing the content, structure and external links of the website to improve the search performance of the website in search engines, thereby increasing the possibility of customers discovering and visiting the website.
Let me explain this definition:
He summarized two basic factors that affect search engine ranking and search performance: website content and website structure. The content refers to the content that the machine can understand, and the website structure includes the structure of the website itself and the structure of external connections. All optimization methods can be summarized in it. For example, a common domain name should preferably contain keywords. It can also be summarized in the content, and the domain name can be regarded as part of the website content. The inclusion of keywords indicates that the content is more relevant.
I almost forgot. All of these have a prerequisite, which is to follow the search principles of search engines. Without prerequisites, there is no point in talking about SEO.
So, what is the purpose of search engine optimization? Improve the performance of the website in search engines! The first thing most people think of is the keyword ranking. In fact, it also includes the page inclusion, the ease of use and legibility of the page.
Don’t look at search engine optimization is complicated and mysterious. If you understand the meaning, you can express it in your own language. You can express that through search engine optimization is to make your website perform better in search engines. Only when you understand this definition thoroughly will you be able to adapt.
I also met a client. When I met, I looked at my business card and couldn’t understand what SEO is. He asked the assistant next to him: “Are they Google engineers?”. His assistant answered immediately Said: “No, they do Google optimization.” The client didn’t understand, and he looked confused. I immediately explained: “We don’t have any necessary contact with search engine providers such as Google, but we can help your website perform better in their search results!”. The customer paused for a long time, and then said to me: “Be a, For example, I am buying a pair of BMW cars now. If the car is broken, you can find a repair shop on the roadside or a BMW authorized dealership. Then tell me whether you are an ordinary roadside repair shop or a specialist shop. ?”
If it were you, how would you answer it? The answer is a repair shop on the roadside? ? The answer is yes, but it doesn’t feel good to the customer. The customer thought that after seeing the Google engineer, after a long time, it turned out to be a grocery store.
I thought for a while and replied: “In fact, your analogy is very inappropriate. Do you like to read “Shenzhen Commercial Daily”? There are many paid advertisements provided by newspapers. If you want to advertise, you can directly contact Commercial Daily or its advertising agency. That’s fine. But if you want a news report about your company in the business newspaper, it’s useless to find the business newspaper. You can only find reporters or editors. If you just want to be a sponsored advertisement in Google, It’s very simple, find a google agent, if you want your website to perform better in google, find us!”. Customers have come to realize.
Here, I compare the search engine optimization service to a press release written by a reporter and equate the sponsor connection or promotion service provided by the search engine with a newspaper advertisement. Customers can understand immediately.
Also, more than a month ago, a customer called me and said: “The mobile era says that SEO is cheating, and it is strictly prohibited by search engines. The website will be deleted if it knows it!”.
Fortunately, I am more familiar with the mobile era and familiar with their websites. I immediately replied to the client: “This is nonsense! In the mobile era, their own website title descriptions are filled with keywords, which is already using SEO. Technology! Is it possible that a website was searched out by Google as garbled characters? After we processed it and the search results were normal, it was SEO. Will it be punished by Google?”
There is a sentence in the program of “Li Ao Have Something” that I remember very clearly: “When you use something every day, you can’t do without him, you can’t feel his existence. This thing That’s amazing!”
Search engine optimization is actually such a thing. Most of the company’s website, most of the website production staff have used SEO more or less, but never realize that their behavior itself is a little SEO. So conversely scolding SEO, denying SEO, and not acknowledging SEO, can only show that SEO is too powerful.
All, no matter what method you use, the means to improve the performance of the website in search engines can be described by the concept of SEO. Under this extension, SEO is everywhere. SEO can also be understood as a concept, a concept of designing a website from the perspective of viewers and search engines, and SEO can also be understood as a corporate identity design (CIS) for the facts of a corporate website.
Some customers always think that search engine optimization can improve keyword ranking, which is incredible. I said to them: “Why in most cases when you enter your company name, your website comes out in front, and you lose some words that are less popular than your company name, but your website cannot be found? Because you are doing When it comes to the website, I think of your company and your brand all the time! Search engine optimization is to use your product and service name as your company name and always reflect the image of this word. Let search engines When you search for the word, you will find your website is the most relevant and the best match!”
I think everyone who is engaged in SEO has to repeatedly understand this definition. Understand its essence. All related services of our company, including our technology, can finally be understood through this definition!
Read my article on Using Graphic Design Trends To Design Better Social Media Ads