Creating a Facebook business page does not have to be complicated. You probably already have all the photos, text, and ideas you need to build your Facebook business page. You just have to sit down and take a few simple steps to get your page up and running.
Need an initial motivation? Imagine that 2.5 billion people use Facebook every month, and more than 140 million businesses are already using Facebook to connect with such a large audience.
So, let’s get into creating a Facebook business account. Follow these steps to launch your page at the end of the day.
ow to create a Facebook page for Facebook
Before you can sign up for your Facebook business page, you need to sign in to your Facebook account. But don’t worry – the information from your private account will not be publicly visible on your business page.
So, if you haven’t yet signed in to your private account, sign in now, and then sign in with the page-building steps.
Step 1: Register
Go to facebook.com/pages/create.
Select the type of page you want to create: business / product or community / social statistics. In this post, we will assume that you are creating a business or product page, so click the start button with that option.
Next, enter details of your business. For the name of your page, use the name of your business or the name that people may be looking for when trying to find your business.
In stages, type a word or two that describes your business and Facebook will suggest other options. If your business falls into more than one option, choose one that your customers can think of when they think of your business. We’ll show you how to add more categories over time.
Once you have selected your category, the box will expand to request a few details, such as your address and phone number. You can choose to make this information public, or only show your city and country.
When you are ready, click Continue. Note that doing so reflects your acceptance of Facebook Pages, Groups and Events policies, so you may want to check them out before proceeding.
Step 2. Insert Images
Next, you will upload a profile and cover photos of your Facebook page. It is important to create a good first impression of the view, so choose wisely here. Make sure the images you choose match your product and are easily recognizable by your business.
You will upload your profile photo first. This image is associated with your business name in search results when communicating with users. It also appears at the top left of your Facebook page.
If you have a well-known brand, using your logo is probably the safest way you can do it. If you are a celebrity or a public figure, a photo of your face will serve as a charm. And if you’re a local business, try a well-photographed photo of your signature offer. The key is to help a potential fan or customer see your page faster.
As we explain in our post on the best photo sizes on all social networks, your Facebook profile picture shows 170 x 170 pixels on desktop and 128 x 128 pixels on mobile. It will be cut into circles, so don’t put sensitive details in the corners.
Once you have selected a good photo, click Upload profile photo.
Now is the time to choose your cover photo, the most prominent image on your Facebook business page.
This image should capture the essence of your product and convey your product personality. It will be displayed with 820 x 312 pixels on the desktop or 640 x 360 pixels on mobile. The image should be at least 400 pixels wide and 150 pixels tall, but the recommended upload size is 720 x 315 pixels.
Ta-da! You have a Facebook business page, even if it is very small.
After all, while the bones of your Facebook business page are still there, you still have work to do before sharing them with your audience. Don’t worry – your page is not yet publicly visible. (We’ll make that happen later in this post.) What you see now is a preview.
Step 3: Create your username
Your username, also called your null URL, is how you tell people where to find you on Facebook.
Your username can be up to 50 characters long, but don’t use extra characters because you can. You want it to be easy to type and easy to remember. Your business name or its obvious differences are safe betting.
Step 4: Enter the details of your business
While you may be tempted to leave details later, it is important that you complete all the fields in your Facebook About section immediately.
Since Facebook is often the first place a customer goes to get information about you, having everything there is important. For example, if someone wants a business open to 9, they want to verify this information on your page. If they do not find it, they will certainly continue looking for it until they find another place to go.
To start filling in your business details, click Edit Details details in the top menu. From this screen you can share all the important information about your business.
This is a brief description from the search results. There should be only a few sentences (maximum 255 characters), so there is no need for more specifications here. We’ll show you where to add a longer description later.
Here you will see the category you entered in Step 1. If you like, you can add additional categories here to make sure Facebook shows your page to all the right people.
Enter all contact details you want to make public, including your phone number, website and email.
If you have a store or office, check to make sure your location is well marked on the map. You can also add information about your service location, so people know, for example, what places you bring.
If your business is open to the public from time to time, post this here. This information comes from search results.
Click Save Changes under each category to apply your changes as you go.
Step 5. Tell your story
You’ve filled in all the simple details about your business, but there’s not much here yet telling people why they should engage with your business on Facebook.
Fortunately, there is a section of your Facebook business page where you can add a longer description of your business. To access it, click See More in the left-hand menu, then click About, and then click Our Story on the right.
In this section, you can add a detailed description of what your business offers customers and why they should like or follow your page. This is a great place to set expectations. How will you connect with fans through your Facebook page? Give a compelling reason for them to stick.
Enter the title and title of your story, and then upload the appropriate image. When you are done, click on Publish.
Step 6. Create your first post
Before you can start inviting people to like your business’s Facebook Page, you should post some important content. You can create your own posts, or share relevant content from thoughtful leaders in your industry.
Make sure anything you post gives the number of your visitors when they arrive on your Facebook page, so they tend to get around.
Step 7: Publish your page and invite the audience
Your Facebook business page now represents a strong online presence that will make consumers and potential fans feel free to contact you. Time to hit that big green page button to publish in the left menu.
That’s all! Your page is live and visible in the world. Now you need to find fans!
Start by inviting your existing Facebook friends to like your page. Use some of your channels, such as your website and Twitter, to advertise. Add “follow” logos to your promotional items and email signature. If you are free to do so, you can ask your customers to review you on Facebook.
To grow your audience faster, check out our post on how to get the most out of Facebook.
How to use your Facebook business page
Now that you have mastered the basics of making a Facebook page a business, it’s time to think about ways to expand your page. These strategies will help increase engagement to meet your Facebook marketing goals.
Here’s a quick video view of the steps you can take to add your Facebook business page. Dig into these sections in detail below.
Call to action
There are many reasons why people visit your business on Facebook, and you may not be able to give them all the information they need on your page. But you can give them a way to find it by setting a call to action button (CTA).
The built-in CTA button on Facebook makes it very easy to give the consumer what they want, including allowing them to engage with your business in real life.
The right CTA button will encourage visitors to learn more about your business, purchase, download your app, or book an appointment.
To enter your CTA, press the blue + Apply button, and select the type of button you want.
For each type of CTA, you will be given several text options to choose from. Select the option you like, and then click Next.
Depending on the button you select, you may be asked to select additional options. When you’re ready, click Finish and your call to action button will be live.
Enter the pinned post
Are there any important details that you want all your page visitors to see? Promotions you don’t want to miss? The best piece of content you want to show? Put it in a pinned post.
The pinned post stays at the top of your Facebook business page, below your cover photo. It is a great place to put something that will attract your guests and make them want to stick to it.
Start by publishing a new post, or scroll down to your feed to find existing posts that you want to pin up at the top of your page. Click the three dots at the top right of the post, then click the Pin at the top of the page.
Make good use of templates and tabs
Tabs are various parts of your Facebook page, such as Part of Images related to. You can customize which tabs you want to include and organize from the left-hand menu of your page.
If you’re not sure which tabs to include, check out the various Facebook templates.
Each template has a set of buttons and tabs designed for specific types of business. For example, the Restaurants & Cafes template includes tabs for offers, updates and events.
To access templates and tabs, click Settings in the top menu, then templates and tabs in the left-hand menu.
Like other pages
With Facebook, after all, social media, it’s a good idea to use your page to build your business community.
Another way to build community is to connect with other pages that are relevant to your business but not competitors.
For example, if you have a store in a famous shopping mall or mall, you can contact other stores in the same area. Think of it as an online version of your organization to improve your business or business room.
If you have a visible business, you can connect with other businesses in your industry that can provide additional value to your fans without having to compete directly with your products.
To follow other businesses, go to their Facebook page, and click on the additional icon (three dots) below the page cover image. Click Like as your page. If you have more than one Facebook business page, select which one you want to use to favor another business, then click Submit.
Pages will receive a notification if you like them and can check your page or give you similar likes. [continuous variation = popup]
Update your settings
Your Facebook page settings allow you to access other great details about who can manage this page, where your posts appear, blocked words on the page, and so on. You can also see people and pages who like your page, manage your notifications, and much more.
Think of the settings tab as your backup console for all the standard parameters you can find. Take a few minutes to make each setting and make sure it’s designed for how you want to manage the page and how you want your audience to interact with you.
To access your settings, simply right-click the settings on your Facebook page.
Check your settings regularly, as your preferences and needs may change as your business – and community tracking – grows.
With more control over who can manage your page, and controlling the roles played by team members, contractors, and agencies, consider setting up a Facebook Business Manager.
Read the information on the page
The more information you have about your audience, the more content you can create to meet their needs.
Facebook Page Insights makes it easy to collect data on how your fans interact with your page and the content you share. To access inside page information, click the details in the top menu of your Facebook business page.
Details provide you with information about the performance of your entire page, including other personal data and engagement. You can see metrics in your posts to understand how many people you reach. You will also see how many comments and responses are available for a particular post – data that helps you organize future content.
A key data feature is the ability to see how many people have clicked on your call button, website, phone number and address. This data is categorized by demographics such as age, gender, country, city, and device, making it easier for you to organize future content for your audience. To access this information click on Actions on Page in the left-hand menu.
For more information, check out our post on how to use Facebook page visibility.
Connect to your Facebook page from other web pages
Backlinks help increase the credibility of your Facebook business page and can help improve the quality of your search engine. They also help direct new followers who may appear on your page.
Post a link to your Facebook page at the bottom of your blog post and where appropriate for your website. Encourage other companies and bloggers to do the same when sharing.
Once your Facebook page has been set up and used, check out our complete Facebook marketing guide to take your Facebook strategy to the next level.
Manage your Facebook business page next to all your other social media profiles using Hootsuite. From one dashboard you can create and edit posts, engage followers, view relevant conversations, rate (and improve!) Performance, and much more.