You may not think of Facebook as new and bad. But you can’t deny its popularity. There are more than 2 billion Facebook users working every month, with 1.37 billion using the social network every day.
Not surprisingly, many people and businesses are trying to make money on Facebook. With so many viewers, it makes sense.
It can be challenging, however, to make money on Facebook. Due to the large size of Facebook, it can be challenging to stand out from the crowd. This is especially true now that Facebook only displays individual feed post options. In fact, it is possible that the levels you create with love and include them in your business page will reach more than 2% of your followers.
Every time someone opens their Facebook feed the Facebook algorithm goes through four steps to determine which post will show that person:
Inventory – algorithm explores all the latest situations shared by a person’s friends and the pages they follow.
Symbols – then view the entire list of symbols based on previous user behavior. These include, who created the post, average time spent on content, post engagement, tagging and commenting, how it teaches posts, and many other features. An important signal from a monetary source is that the algorithm’s weight estimates from humans are more important than the posts from the pages.
Predictions – signal trying to predict how a user will react to an issue – will they share it, comment on it, read it, or ignore it?
Score – The algorithm creates Important Points for each post, based on its signals and predictions.
When Facebook includes a personal feed, it only shows posts with the highest level of Importance.
We showed earlier how Instagram, which is owned by Facebook, runs a similar program on How to Beat the Instagram Algorithm Without Cheating Actually.
Are You In Business, Or Are You Influential, Or Are You?
Facebook is primarily a social network; an online site where people can share, share and share their favorite things. This is one of the reasons why it gives posts from a personal account more weight than posts from a page.
Businesses should always keep this in mind. It will always be easier for people to spread their word on Facebook than for companies.
But it is not the obvious way.
If a person has only a small number of Facebook friends they will not be able to spread the word too far away – unless they are able to share content so deep that people share it over and over again, and then it becomes a virus.
On the other hand, if one can attract a large number of supporters and engage with them regularly, they will find that their posts will come from mass feeds.
So the best way to make sure people understand what you are saying is to build your support base to the point where they will consider you as an influential person. Once you reach that point, it’s easy to make money on Facebook.
Business accounts should not be completely ignored, however. If businesses thrive on their accounts and share quality content regularly, Facebook will recognize their efforts and increase their Relevance Scores.
And then, there are Facebook ads, which can help give an extra push to reach the post. We recently checked the cost of Facebook Ads – the actual cost of launching Facebook Ads.
Build Your Audience First
The whole reason why the promoters are so successful on Facebook is that they have already gone through the process of building the next one.
You need to build your expertise on Facebook by sharing a series of excellent posts – interesting links, photos, and updates. In order to be successful as an individual, you must create a favorite environment where you can be known as a professional.
While businesses may choose to use marketing influences, they will also likely want to create some form of Facebook presence for themselves. Over time they can use it to help people see them as experts in their niche. Starbucks has shown how they can do this well, and their page has 37 million followers.
The main purpose of your Facebook fan page should be to provide a place where people can get to know you. If they like your content, they will respect you. In the long run, that means they will trust you. And in the end, they probably enjoy spending money on you.
Kim Garst sums it up well when he says, “In order to sell on Facebook you need to stop treating fans as objects and start treating them as your friends.”
Selling Items on Facebook Marketplace or on Facebook Buy and Sell Group
Depending on your location, you will see a variety of goods and services for sale on the Facebook Marketplace. This is written in sections from Home and Garden to Cars and Bicycles.
Facebook user can select the location where they see the products being sold. For example, you can set it to display items for sale within a certain distance of your home. You can also filter by price.
You can earn money by placing your remaining assets on the Facebook Marketplace. You may need to enter into negotiations with people, so be sure to keep in mind the lowest price you are willing to sell.
Similarly, there are Buy and Sell groups on Facebook in many regions. You can create posts that sell your purchases to these groups. They tend to have the same core of members, so they suffer less when people try to find a transaction.
Sell From Your Facebook Fanpage Page
Many businesses find that this can be deceptive. It’s not easy to create high-value points just so your blog posts appear in your fan news feed.
So to make money on Facebook using your fan page you need to create and share content that people always like. As Kim Garst puts it, her Facebook Marketing Formula says “Be Helpful + Be Sure + Sell From Time to Time = Big Facebook Sales.
If you are involved in influential marketing, your promoters can help you with this. They can provide you with useful and authentic content, and direct their followers to your fan page.
You might consider adding Facebook ads to improve access to your marketing posts. But don’t forget, to build a live audience, most of your posts can’t sell. They need to be relevant and/or entertaining to your audience.
With Facebook Advertising it is important to remember where most Facebook users are in the Buying Cycle. Users of the platform for the purpose of buying anything. It’s not like advertising on Google, where potential buyers are looking for terms to help them make purchases. People come to Facebook to chat with their friends, catch up with people they know, and watch funny cat videos – not to buy your product.
It is therefore your job to build a sales channel. To do this you want to reach as wide an audience as possible – so you have to share a variety of content. Provide a combination of links to great blog posts, videos, funny anecdotes, controversial statements, infographics, and anything else you think will draw people to you. They should, in a sense, be related to the product you are advertising – or at least the type of people who might be interested in your product.
Once you’ve created a support base (either yourself or with the help of influencers), you should start promoting content on them. Note the engagement levels in this post, and share the kind of material with high engagement.
You should then consider promoting the content in ads aimed at a good-looking audience. Although these people may not have heard of you before, they have shown by their past actions that they have the same interests as the people who follow you. So it shouldn’t be too hard to attract this audience with your content.
Use Facebook Group in Your Niche
While there is little value in the performance of a Facebook group with a focus only on marketing, it can be a useful way to inform people about what you are offering.
Facebook groups can be very helpful if you are selling information products. You can set up a group, encourage members to help each other and share ideas. You also need to make sure you provide team members with useful content, and often you can suggest your product as a solution to their problems.
Facebook groups can also work well as a shoot for other activities. For example, if your product is a course or eBook, you can run a Facebook Group for your class members or people who buy your eBook.
If you offer paid training, you can use Facebook Group as a place where your clients can meet. Maybe you can use it as a Mastermind group.
Suggested Facebook Marketing Panel
Like many other analysts, he emphasizes the importance of gradually building on Facebook sales.
Neil believes it will take a seven-step filter to make money on Facebook. In fact, his seven steps are as follows:
Create a variety of quality content for your “warm audience” – those people who have already shown interest in you or your product
Create a “good looking audience” of people with similar interests to your warm audience
Promote high-quality content to that “Good Audience.”
Some of the “Lookalike Audience” will love what they see, and become fans of your Facebook page. Some may also choose to purchase your product at this time
Use Facebook Pixel and market those who have not yet purchased the products
Continue to re-market those who have not changed
Increase your conversions
Active Marketing on Facebook
Many brands are struggling to build the numbers they need to make money on Facebook.
Influencers have worked hard for the next construction. Anyone now influencing Facebook has started “no one logs in to Facebook.” However, they have taken the time to expose themselves to the niche, and have gone through the necessary steps of building authority and trust, and so on.
They know they can join relationships with products, spread product messages in ways that may not have been possible in products. The most important requirement is that his product is a good balance for influential fans.
Influencers can bring sponsored content to their fans. They can also work directly by sharing relevant links.
Sometimes promoters can advertise products in a subtle, perhaps humorous, way. In the UK The Meat Man, who sells to the public and restaurants, has hired UK promoter Brad Holmes to make a funny video prank. In the clip, Brad tricks her boyfriend into thinking she ordered 500kg of chicken instead of 5kg – and £ 2,000 to take with her. Black Product lives in boxes with clear labels for full views throughout the video.
The Facebook fan took 7 million video views within 48 hours, which led to the broadcast of The Meat Men newspaper. By comparison, Feat Man’s own Facebook page has only about 10,000 likes and will not generate as much advertising on its own.
Perhaps the best solution for a business is to build its own Facebook page, but at the same time work with influencers to start the process, and provide limited access to many products that it can accomplish on its own.