New Internet Marketing techniques: Trends for 2020-2021
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It is time to rethink. The world has changed so quickly and dramatically that now 100% of business owners have realized the urgent need to develop the Internet version of their business. In service, digital marketing has also accommodated the realities of life: it has obtained new techniques, appropriate tools and trends. Soon, advanced internet marketing methods will dominate, which I will discuss in this article.
What is internet marketing?
Any one-time or complicated method of communication on the Internet between a seller of goods/services and a potential buyer is Internet marketing. At the very beginning of its development, digital marketing took over all aspects of traditional marketing, and today it is continuously supplemented by digital ways of dealing with customers.
The symbols of digital marketing are:
- The ability to conduct web analytics.
The latest aim of digital marketing is to enhance the profits of an organiser or company. The aim is achieved exclusively due to the attraction of visitors (subscribers) of the Internet support and their conversion into potential, and then into loyal clients.
What are the methods of internet marketing?
The traditional methods of Internet marketing are:
Includes professional optimization of the Internet resource and its record. As a set of measures, SEO has the aim of improving the position of the site in popular search engines (Google and Bing).
A smart person, on average, spends 3 hours and 15 minutes a day on social networks. At the same time, more than 70% of the information is sensed by the brain in the form of pictures. The most efficient means of SMM optimization are video materials, as well as text and graphic sections.
A fundamental tool for communicating with potential buyers. The key to the success of e-mail marketing will be consent to receive a letter from the addressee, high-quality content, correct regularity of sending and automation of the process.
The critical point for content marketing is the practical benefits that the content of the site can bring to the reader (visitor, subscriber). The appearance or absence of wealth determines the level of trust and integrity to a resource, product or service.
Appreciations to latest technologies, individual internet user receive advertising information in the search network, according to particular requests. The advantages are high productivity, profitability, targeting, genuine payment system.
Exhibit advertising, including banners and video marketing.
The optical way of displaying information has exploded in fame since. Dislike TV advertisements, online video advertisements are low-priced and targeted.
Advertising through bloggers is an efficacious tool for audience control. It is also an excellent opportunity to get feedback directly from people.
Services of chat, callback and CRM (Customer Relationship Management).
Following interesting visitors to the site/channel, it becomes important to retain them and help in the purchase. For this, specific services are performed: chat, callback and an automated program for monitoring visitor responses.
Landing pages have a particular purpose: registration or shopping. Also, landing pages can be a platform for measuring business approaches (research data is much cheaper than specialized marketing surveys).
Compared to social networks, messengers have a 50% post viewability (VK – 20%, Facebook – 10%). This is because posts from channels come to the same section as messages from friends. Hence, the effectiveness of 10,000 subscribers will be equal to the effectiveness of 50,000 people on Facebook or 25,000 on VK.
New Ways and Techniques in Internet Marketing
In 2020, the conventional system of online shopping “advertising-click-site-purchase” no longer yields the same conclusions. Buying tools are growing more technologically superior and much more complicated. Point decisions are a thing of the past.
New internet marketing methods include a set of trends:
- Personalization and dialogue with customers;
- Understanding of human psychology;
- Process automation;
- The ratio of quality and transparency of advertising material.
The most effective digital marketing methods in 2020-2021
Go to mobile.
There is a steady growth in purchases made from mobile devices. Desktop PCs are losing ground in e-commerce. Therefore, it is necessary to optimize sites for mobile search, working on responsive design, accelerating page loading speed.
Online business requires continuous improvement in analytics methods and quality. The goal of web analytics is significant cost optimization.
Improvement of classical methods.
None of the traditional digital marketing methods will become a thing of the past. However, they will have to improve and improve. The foundation will be a deeper psychological understanding of the human buyer.
The most progressive advertising method will give a high level of trust to the target audience. At the same time, it is essential to find a suitable advertising platform.
The high competition in the online space and the constantly changing rules of the search engines will lead to the need to search for many different sources of traffic.
This method will allow you to get a large profit from the resource with minimal financial investment. In other words, you do not have to try to double your traffic to double your income – you need to double your conversion rate.
The importance of an integrated approach to internet marketing.
It is necessary to focus on the broad set of issues for website promotion: work out usability trends, monitor the quality of content, fix SEO errors, and ensure the convenience of viewing on mobile devices.
How you can successfully apply these methods
In order for traditional and new methods of Internet marketing to produce results, it is necessary to involve qualified specialists in the digital field. Moreover, above all, a professional marketer will begin his work with an audit and analysis of the current state of the Internet resource. Based on the results, he will select a set of measures that will be most effective in a specific market segment.